• Brand Standards
  • Tone of voice

    Brand standards

    The Goodwood brand is key to everything we do. It embraces every aspect of the business from print to digital, architecture to interior design, how we conduct ourselves to how we treat our guests. A huge amount of time and effort has gone into creating the brand, and it is important we ensure it is protected and delivered beautifully at all times.

    Goodwood Estate

    Core

    Festival of Speed

    Festival of Speed

    Goodwood Revival

    Members' Meeting

    Goodwoof

    The Kennels

    Hound Lodge

    Golf at Goodwood

    Goodwood Aerodrome

    Goodwood Road Racing Club

    Goodwood Home Farm

    Goodwood Hotel

    Goodwood House

    Goodwood Racecourse

    For all questions on any of our brand standards, please contact

    design@goodwood.com

    ©2025 The Goodwood Estate Company Limited. Registered at Goodwood House, Chichester, West Sussex, PO18 0PX. Registered in England No. 553452. All brands and trademarks used on this website are owned and used by The Goodwood Estate Company Limited.

    Goodwood.com developed by
    Estate-Map.jpg