• Brand Standards
  • Tone of voice

    Goodwood Design —

    Delivering Exceptional Experiences, For Everyone.

    We want to be the world’s leading luxury experience brand and to be recognised as the best in the world at whatever we do.

    brand standards Tone of voice
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    our values

    The Goodwood brand is key to everything we do. It embraces every aspect of the business from print to digital, architecture to interior design, how we conduct ourselves to how we treat our guests.

    01

    quality

    OBSESSION FOR PERFECTION

    We have an insatiable appetite to get it 100% right; we're madly passionate about what we do.

    02

    Authenticity

    The Real Thing

    We employ meticulous attention to detail to create experiences, as they should be, resulting in pure, unspoiled, unadulterated pleasure.

    03

    The "Wow"

    Derring Do

    We don't mind breaking the rules to create the best possible experiences where everything action orientated happens brilliantly and quickly.

    04

    Infectious Enthusiasm

    Sheer Love Of Life

    Goodwood people, like Goodwood customers, want to get and see others get the most out of life - and specifically during their experience at Goodwood.

    For all questions on any of our brand standards, please contact

    design@goodwood.com

    ©2025 The Goodwood Estate Company Limited. Registered at Goodwood House, Chichester, West Sussex, PO18 0PX. Registered in England No. 553452. All brands and trademarks used on this website are owned and used by The Goodwood Estate Company Limited.

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